Hold one cluster
Start with the cluster where most customers already live. Build one Google listing, one service page for each offering and one neighborhood page for the cluster. Then add its immediate neighbors on the same line.
Fourteen zones, one borough 
5.0 Rating on Google
Kings County NY Coverage Map: Brooklyn's Fourteen Zones, and the Order to Cover Them
The Kings County NY coverage map is a plan for businesses that serve more than one corner of Brooklyn. GetPhound is an online marketing company serving Brooklyn businesses, and this page sorts the borough into fourteen zones, shows which ones share trains, roads and customers, and suggests where a service area should start, where it should grow and where to wait.
5.0 Rating on Google- 2,679,620Residents in the Census survey
- 69 square milesLand area
- 38,624 per square mileDensity
- 46.9 percentWorkers commuting 30 minutes or more
- 18.2 percentWorkers who drive to work alone
The commuter lens
There Are No Towns Here, So the Map Follows the Trains
A county with towns can be covered town by town. Kings County cannot. The 2,679,620 residents in the 2018 to 2022 Census survey are spread across 69 square miles with no municipal lines, and the units people use are neighborhoods, community districts and subway lines. Only 18.2 percent of workers drive to work alone, so the line a customer rides decides which businesses they think of as nearby.
That is why this map is not drawn by distance. Williamsburg and Bay Ridge sit at opposite ends of the borough and share no line, while Bed-Stuy and Crown Heights are neighbors on the map. A business serving the borough from one shop should ask which stops its customers use, then build pages and a Google listing around those. The same approach powers local SEO and Google Maps work for Brooklyn businesses and the neighborhood pages on your website.
The fourteen zones
Fourteen Brooklyn Zones, How Big Each Is and What Joins It
The counts come from different years and boundaries, as given in the place brief. Read them as relative size, not a ranking, and note that Red Hook has no count in the brief.
| Zone | Residents counted (year) | Trains, ferries and roads a customer names |
|---|---|---|
| Downtown Brooklyn, Brooklyn Heights and DUMBO | 23,493 in Downtown, 25,092 in Brooklyn Heights, 5,975 in DUMBO and Vinegar Hill (2020) | Twelve subway lines, the LIRR at Atlantic Terminal, three East River bridges and the courts and Borough Hall. |
| Williamsburg and Greenpoint | 64,444 and 38,980 (2020) | The L at Bedford Avenue, the G at Greenpoint, the Williamsburg Bridge and the BQE. |
| Bedford-Stuyvesant | About 181,949 (2024 estimate) | The A, C, G, J, M and Z, with Fulton Street as the main shopping street. |
| Bushwick | 120,741 across two tabulation areas (2020) | The L, J, M and Z, with Myrtle-Wyckoff as a bus and train hub. |
| Crown Heights and Prospect Heights | About 143,000 in Crown Heights (2016 estimate) and 23,515 in Prospect Heights (2020) | The 2, 3, 4 and 5 under Eastern Parkway. |
| Park Slope, Gowanus and Carroll Gardens | 74,731 in the Park Slope and Gowanus area (2020) | The F, G, R, B, Q, 2 and 3, with Fifth and Seventh Avenues. |
| Flatbush, Midwood and East Flatbush | 165,543 in Community District 14 (2018 city health profile) | The B, Q, 2 and 5, with Flatbush Avenue as the spine. |
| Borough Park and Kensington | 201,640 in Community District 12 (2018 city health profile) | The D, N, W, R and F, with the Thirteenth Avenue strip. |
| Sunset Park and Bay Ridge | About 145,700 in Sunset Park and 111,952 in Bay Ridge (2020) | The R on Fourth Avenue, ferry landings and the Verrazzano-Narrows Bridge. |
| Red Hook and the Brooklyn Waterfront | Not given in the brief | No subway station: the B61 bus, NYC Ferry, the F and G at Carroll Street and the Brooklyn-Battery Tunnel. |
| Coney Island and Brighton Beach | 32,259 in Coney Island (2020) and 35,547 in Brighton Beach (2010) | Stillwell Avenue for the D, F, N and Q, and the elevated B and Q. |
| Sheepshead Bay | 64,518 (2010) | The B and Q on the Brighton Line and the Belt Parkway. |
| East New York | 91,958 (2010) | Broadway Junction for the 3, A, C, J, Z and L, and Pennsylvania, Atlantic and Linden. |
| Canarsie and Southeast Brooklyn | 85,058 in Canarsie (2010) | The end of the L at Canarsie-Rockaway Parkway, with the Belt Parkway. |
How the zones group
Six Pairs and Clusters That Share Customers
Zones that share a line also share customers. Williamsburg and Greenpoint belong together on the L and G, with Bushwick and Bed-Stuy on the same chain of lines to the south. Crown Heights and Prospect Heights belong with Park Slope across the park on the 2 and 3. Flatbush and Borough Park are neighbors south of Prospect Park but have different customers and different calendars, so they should stay separate pages. Sunset Park and Bay Ridge pair up on the R. Coney Island, Brighton Beach and Sheepshead Bay are one beachfront group, while East New York and Canarsie are the east and southeast edge, where the L ends.
A business that pairs the zones this way writes fewer pages and says more about each, which is how a Kings County coverage map stays manageable. It also stops the common mistake of drawing a radius around one address, which puts a customer across a bridge closer than one four stops away on a different line.
Roads and routes
Eight Routes That Decide Who Is Close to Whom
| Route | Why it matters for covering the map |
|---|---|
| Brooklyn-Queens Expressway (I-278) and Gowanus Expressway | I-278 becomes the Gowanus Expressway after the Verrazzano-Narrows Bridge, then the BQE past Downtown Brooklyn, Brooklyn Heights and Williamsburg, crossing Newtown Creek into Queens on the Kosciuszko Bridge (new spans opened 2017 and 2019). The double decker cantilever under the Brooklyn Heights Promenade has deteriorated, and its reconstruction has been pushed to 2028. |
| Belt Parkway | A 25.29 mile shoreline parkway from Bay Ridge through Sheepshead Bay, Floyd Bennett Field and Canarsie into Queens. It begins at exit 22 at the Gowanus Expressway, carries a no commercial vehicles rule, and serves Coney Island Avenue, Knapp Street and Rockaway Parkway exits. |
| Verrazzano-Narrows Bridge | Opened in 1964, it links Bay Ridge to Staten Island and forms Bay Ridge's southern boundary. |
| East River bridges and the Brooklyn-Battery Tunnel | The Brooklyn Bridge (completed 1883), Manhattan Bridge and Williamsburg Bridge (1903) connect to Manhattan, and the Brooklyn-Battery Tunnel links Red Hook to Lower Manhattan. |
| Subway trunk lines | Downtown Brooklyn alone is served by the 2, 3, 4, 5, A, C, B, D, F, N, Q and R. Other key lines are the L (Canarsie Line, ending at Canarsie-Rockaway Parkway), the J, M and Z along Broadway, the A and C on Fulton Street, the B and Q Brighton Line, and the R on Fourth Avenue to 95th Street. |
| Long Island Rail Road, Atlantic Terminal | The LIRR terminal at Atlantic and Flatbush Avenues in Downtown Brooklyn, next to Barclays Center and the Atlantic Avenue subway complex. |
| NYC Ferry | Launched May 1, 2017 and run by Hornblower. Brooklyn landings include Greenpoint, North and South Williamsburg, DUMBO, Brooklyn Navy Yard, Atlantic Avenue, Red Hook, Sunset Park and Bay Ridge. Coney Island service was postponed indefinitely in 2022. |
| Eastern Parkway | A tree lined boulevard of about two miles through Crown Heights, from Grand Army Plaza past the Brooklyn Museum and Botanic Garden toward Utica Avenue, and the route of the West Indian Day Parade. |
Coverage plans
Hold One Cluster, Follow One Line or Take the Whole Borough
Follow one line
Choose the subway or road corridor customers use, such as the L from Williamsburg to Canarsie or the R from Park Slope to Bay Ridge, and cover each stop in order. A crew can travel along the line, so the order matches its day.
Cover the whole borough
Build all fourteen zones in stages, beginning with the busiest, and give each its own page and tracking. Paid ads can reach the zones before organic pages rank. See Google Ads management for how zone-level targets are set.
Institutions as geography
Hospitals, Campuses and Courts That Pull Customers Across Zones
| Institution | Type | What it means for coverage |
|---|---|---|
| Brooklyn Borough Hall and courthouses | government | Borough Hall, the Kings County New York State Courthouse, the Theodore Roosevelt U.S. Courthouse and the Ruth Bader Ginsburg Municipal Building cluster in Downtown Brooklyn. |
| Maimonides Medical Center | hospital | A 679 bed hospital in Borough Park and a Level 2 trauma center, with more births than any other hospital in New York State. |
| NYU Langone Hospital Brooklyn | hospital | Formerly Lutheran Medical Center, at 150 55th Street in Sunset Park. |
| Kings County Hospital Center and SUNY Downstate | hospital | Adjacent medical campuses on Clarkson Avenue in East Flatbush. |
| Brooklyn Hospital Center | hospital | At 121 DeKalb Avenue near Downtown Brooklyn. |
| Brooklyn College | university | A CUNY four year college with a 35 acre campus shared by Flatbush and Midwood, built in 1935. |
| NYU Tandon, City Tech and LIU Brooklyn | university | Higher education campuses clustered in Downtown Brooklyn. Pratt Institute, Medgar Evers College and Kingsborough Community College are elsewhere in the borough. |
| Fort Hamilton | military | An active U.S. Army base at the Verrazzano-Narrows Bridge in Bay Ridge, with the Harbor Defense Museum. |
Order of work
How to Sequence Coverage Without Spreading Thin
Name the home cluster
Choose the cluster that produces the most booked work today and put every listing, page and tracking number there first.
Add the neighbors on the same line
Choose two or three zones one to three stops away and write a page for each.
Test a different kind of zone
Pick one with a different habit: Red Hook with no subway, Coney Island with a beach season or Borough Park with a Sabbath schedule.
Cover the pull places
Downtown, the hospitals and the campuses bring customers from every direction, so their names belong on several pages.
Review which zones booked work
Keep the zones that did and pause the ones that did not.
Coverage questions
What Brooklyn Owners Ask About Reach
What does a Kings County coverage map cost?
The map is a way of sequencing work, so it is priced through the plans: RankGuarantee™ landing pages from $495 a month for 25 pages, Organic Growth from $1,495 a month (Silver), $2,495 (Gold, with a managed website) and $3,495 (Platinum). Paid ads management starts at $895 a month with ad spend separate. No setup fee, no contract.
Why fourteen zones when Brooklyn has eighteen community districts?
Community districts are a city planning unit, and several match how people talk about neighborhoods; others do not. The fourteen zones group the districts and neighborhoods by search names, train lines and customer habits, so a page maps to something a customer would recognize.
Should I cover every zone from the beginning?
Usually not. Spread too thin, each page says little and none ranks. Cover your home cluster well, then add the zones next to it. A smaller map with true pages, a real listing and tracked results serves a business better than a borough-wide list.
How do I serve Red Hook when it has no subway?
Treat it as a place customers reach by bus, ferry, car or the Brooklyn-Battery Tunnel. Say how they reach you in plain words, and give parking or loading notes. Its customers are used to planning the trip, so clear directions help.
Does a Sabbath schedule change how I cover Borough Park or Williamsburg?
Yes. Both observe the Sabbath, so Friday evening through Saturday is unavailable for calls, ad clicks that expect an answer and deliveries. Schedule ads and posts around it, and show hours accurately in your Business Profile and on the site.
Can I cover Brooklyn and part of Queens?
You can, but Queens has its own neighborhoods and trains. We would treat the Queens side as another map. JFK Airport sits about two miles from the Brooklyn border at East New York, and the Queens line begins there, so East New York is a natural bridge zone.
When is it time to redraw my own coverage?
Review it each quarter. A zone that books work earns a deeper page and more ad budget, while one that does not can wait. New transit, a hospital expansion or a change in your crew's routes are also reasons to redraw.
Explore more
Pick the Service That Fits the Zones You Chose
Start Here
- Search Engine OptimizationA name map for Brooklyn searches, a page for each place and service, and a clear way to choose an SEO company.
- Digital MarketingA 90-day sequence for Brooklyn businesses: get the facts straight, fix the phone experience, publish by neighborhood, then add paid search.
- Online MarketingAn audit of every place a Brooklyn customer can find you, from the website and the map listing to reviews, social and tracking, by type of business.
- HomeSearch, ads and websites for a borough of eighteen community districts, planned around how customers travel and how they name where they are.
Get Found in Search
Paid Advertising
- Google Ads ManagementSearch ads for Brooklyn businesses, grouped by neighborhood cluster, scheduled around phone hours and paced through snow, storms and event weeks.
- PPC ManagementPay-per-click across Google, Bing and Meta for Brooklyn businesses, sized to how crowded your trade is and tested in small, measured steps.
- Meta Ads (Facebook and Instagram)Facebook and Instagram advertising for Brooklyn businesses, built on neighborhood, language, age and event-week audiences, with honest limits stated.
Website and Content
- Lead GenerationCalls, forms and quote requests earned from search, Google Maps and ads, built for customers who search on the move and answered quickly.
- Website DesignWebsites built for small screens and for neighborhood searches: tap to call, the nearest train stop, honest hours and a page for each cluster you serve.
- Content MarketingPages and articles written in the names Brooklyn customers use, on the weeks they need the answer, to feed search, Maps and assistants.
Around the County
- Marketing by Area (you are here)Fourteen zones from Downtown to Canarsie, grouped by the trains and roads that join them, with an order for covering them.
- Local Business LandscapeFifteen trades counted by employer location, size and change since 2017, with new-home permits, read for what each means for marketing.
Get in Touch
Tell Us Where You Start and Where You Want To Reach
Name the neighborhood where your best customers live and the ones you would like to add, and we will propose the order and the pages for each. Phone 610-825-4363 or write to hello@getphound.com.