The website
Does it load on a phone on a weak train signal, show the number and hours at the top, and say which neighborhoods you serve? Most Brooklyn visits start here or on the map listing.
Online and internet marketing for Brooklyn 
5.0 Rating on Google
Kings County NY Online Marketing: Everywhere a Customer Looks You Up, Checked in Order
GetPhound is an online marketing company, so we start Kings County NY online marketing with an audit: the website, the map listings, the reviews, the social profiles and the tracking behind them. Internet marketing in Brooklyn works when these pieces agree with each other.
5.0 Rating on GooglePresence first
Your Kings County Business Is Already Online, Whether or Not You Built It
Before anyone pays for an ad, your business already exists online in places you may not control: a Google listing someone created, a map pin a few doors from the real entrance, reviews from three years ago, an Instagram tag, a directory entry with an old phone number. In a borough with 61,287 employer locations according to County Business Patterns, a customer is comparing you with several nearby businesses in a minute or two. Kings County online marketing is the work of making each place they might look tell the same, correct story.
We call internet marketing the layer above that story: search, ads, email and social that send people to it. The audit comes first because it is cheap compared with ads, and because it finds the leaks, such as a pin on the wrong block or a website whose phone number is a picture, that would waste ad spend later. SEO sits at the center of it, and SEO in Kings County covers that work in depth.
Seven surfaces
The Seven Places We Check, in the Order We Check Them
The Google listing
Is the pin on the right door, the category exact, the hours current including holiday changes, and the photos recent? In a dense borough a pin that is half a block off sends a customer to the wrong entrance.
Other maps and directories
We compare name, address and phone across the places that feed navigation apps and voice assistants. A mismatch between two of them is a quiet reason a business drops out of results.
Reviews
Do recent customers say what the business does and where? We look at how reviews are answered, including in the languages customers write in.
Social profiles
Is the profile current, linked to the website and clear about hours and location? Many Brooklyn customers check Instagram before they visit.
Email and text lists
Do you collect an address or number at the point of sale or booking? A list is the one channel no platform can change on you.
Tracking
Can you tell which channel brought the call? Without call and form tracking, every other number on this page is a guess.
Who is searching
The Brooklyn Audience Next to the Typical Place
The audit is read against the people it is meant to reach in Kings County, New York. These ACS measures show how Kings County differs from a typical county in New York and across the country.
| Measure | Kings County | Typical New York county | Typical U.S. county |
|---|---|---|---|
| Median age | 35.9 | 41.9 | 41.4 |
| Adults with a bachelor's degree | 40.4 percent | 27.3 percent | 21.1 percent |
| Foreign-born residents | 35.3 percent | 3.9 percent | 2.7 percent |
| Spanish spoken at home | 14.6 percent | 2.4 percent | 2.9 percent |
| Renter households | 69.7 percent | 29.1 percent | 26.1 percent |
| Workers who work from home | 14.6 percent | 8.4 percent | 7 percent |
American Community Survey five-year data, 2018 through 2022. Typical is the middle county in the state or the country.
The audit by business type
Audit Priorities by Business Type, Restaurant to Law Office
Each business type has a different first fix. This table is a starting point for the audit, not the finished list.
| Business type | Check first | A common problem here | Then |
|---|---|---|---|
| Restaurant or cafe | Google listing, menu link, hours | Menu stored as an image or a PDF that does not load quickly on a phone | Reviews and photos, then reservations or ordering |
| Salon or barbershop | Booking link, reviews | Old booking links that point to a closed account | Instagram profile with booking in the bio |
| Home-service trade | Service pages, call tracking | One page for the whole borough, with no sign of where the crew works | Pages by neighborhood cluster, then paid search |
| Medical or dental office | Provider listings, services | Staff or insurance details that differ across directories | Service pages with plain language, patient reviews |
| Law or accounting office | Practice pages, credentials | Generic practice pages that say nothing about the type of client | Pages for each client type, local directories |
| Retail shop | Map pin, hours, stock | Hours that change by season but not on the listing | Email list, local pages, seasonal promotions |
Our audit checklist, by type of business.
Language and trust
The Audit Has to Work in More Than One Language
About 35.3 percent of Kings County residents were born abroad, and 14.6 percent speak Spanish at home. The borough also has named communities with their own languages and shopping streets, among them Brooklyn Chinatown on Eighth Avenue in Sunset Park, Little Poland in Greenpoint, Little Odessa in Brighton Beach and Little Caribbean and Little Haiti in Flatbush. An online presence in English only misses part of the audience for a business on any of those streets.
We do not translate for the sake of it. The audit asks which languages your customers actually use to find you and to write reviews, and whether the listing, the main service page and the reply to a review should appear in more than one. For a barbershop on Eighth Avenue, that may mean Chinese and English; for a clinic near Brighton Beach, Russian; for a business on Fulton Street, English and Spanish. Search engines read each language page as its own page, so the work belongs in the plan as a real set of pages, not a button.
Who your customers work for
Where Kings County Residents Go to Work
If you sell to other businesses or to people at work, these are the largest sectors in Kings County, from the 2018 to 2022 ACS.
| Sector | Workers | Share of workers |
|---|---|---|
| Health care and social assistance | 236,571 | 18.8 percent |
| Professional, scientific and technical services | 141,362 | 11.2 percent |
| Education | 127,939 | 10.1 percent |
| Retail trade | 111,652 | 8.9 percent |
| Transportation and warehousing | 79,098 | 6.3 percent |
| Accommodation and food services | 78,319 | 6.2 percent |
Census ACS 5-year estimates 2018-2022, workers 16 and older by industry.
Reading the sectors
Reading the Kings County Jobs Table as a Seller
Health care and social assistance employs 236,571 Brooklyn residents, 18.8 percent of workers, followed by professional, scientific and technical services at 11.2 percent and education at 10.1 percent. For a restaurant, a dry cleaner or a day-care provider, that tells you when people travel and where they are at noon. For a business that sells to practices, schools and clinics, such as accountants, janitorial and IT firms, it tells you who to publish for.
The online version of that insight is simple. A website for a medical-billing firm should speak to practice managers in Borough Park and Sunset Park, where large hospitals sit, not to the general public. A Downtown Brooklyn law office should show up for the courthouse side of the neighborhood. The sector table is a guide for who each page speaks to.
What you receive
The Audit Report and What Happens After It
A written list of what we found
Each of the seven surfaces gets a short finding in plain language, with a screenshot where a listing or page is wrong.
A priority order
Fixes are ranked by how quickly they change what a customer sees. A wrong phone number comes before a new blog post.
A choice of who does the work
Some owners fix the small items themselves with our list. Others hand us the Business Profile, the website and the tracking.
A review at 30 and 90 days
We look again at calls, direction requests and reviews, and decide whether the next step is more pages, local search or paid ads.
Plans
From Findings to a Monthly Plan You Can Cancel
The audit shows what is needed, and these Organic Growth plans carry the continuing work of search, Maps and content. They are billed monthly, with nothing to pay up front and nothing to sign.
Audit questions
Questions About Auditing a Kings County Presence
What does online marketing cost for a Kings County business?
The audit leads into monthly plans. Landing pages under RankGuarantee™ cost $495 a month for 25, Organic Growth SEO costs $1,495, $2,495 or $3,495, and managed paid ads begin at $895 a month, with the media budget paid separately to the platform. Nothing is charged up front and nothing is signed.
Where does internet marketing end and online marketing begin?
In practice they mean the same work. We say online marketing for the whole job and internet marketing for the channels that run on the web: search, ads, social and email. The audit covers both, because the channels only work when your website and listings are right.
Who checks that my map pins are on the right block?
We compare name, address, phone and hours across Google, Apple Maps, Bing and the directories that feed them. Differences are marked in the report. Most owners are surprised by one or two, for instance a suite number from a former address or a phone line nobody answers any more.
Is Instagram worth keeping current for a Brooklyn shop?
It depends on how your customers find you. Many shops, salons and restaurants are checked on Instagram before a visit, so a current profile is worth having. A professional office may be better served by listings and reviews. The audit tells you which applies.
Can you work with a website I already have?
Yes. We start with what is live, fix what loads slowly or hides the phone number, and tell you plainly if a rebuild would save you money over time. If the site needs to be replaced, a managed website is included with the Gold and Platinum plans, so you do not pay for the build separately.
What if half my reviews are in Spanish or Russian?
No, it is useful. Reviews in a customer language show that the business serves that community, and search engines read them as real signs of who you serve. We note which languages appear, reply in the same one where we can, and suggest where a second-language page would help.
When will I see the written findings?
Plan on about two weeks from the point we have access to your listing and website. You receive the written list and the priority order at the end, and you can act on it yourself or hand us the pieces you would rather not manage. Nothing in the audit locks you into a plan.
Explore more
Pick Up the Thread: Services That Build on the Audit
Start Here
- Search Engine OptimizationA name map for Brooklyn searches, a page for each place and service, and a clear way to choose an SEO company.
- Digital MarketingA 90-day sequence for Brooklyn businesses: get the facts straight, fix the phone experience, publish by neighborhood, then add paid search.
- Online Marketing (you are here)An audit of every place a Brooklyn customer can find you, from the website and the map listing to reviews, social and tracking, by type of business.
- HomeSearch, ads and websites for a borough of eighteen community districts, planned around how customers travel and how they name where they are.
Get Found in Search
Paid Advertising
- Google Ads ManagementSearch ads for Brooklyn businesses, grouped by neighborhood cluster, scheduled around phone hours and paced through snow, storms and event weeks.
- PPC ManagementPay-per-click across Google, Bing and Meta for Brooklyn businesses, sized to how crowded your trade is and tested in small, measured steps.
- Meta Ads (Facebook and Instagram)Facebook and Instagram advertising for Brooklyn businesses, built on neighborhood, language, age and event-week audiences, with honest limits stated.
Website and Content
- Lead GenerationCalls, forms and quote requests earned from search, Google Maps and ads, built for customers who search on the move and answered quickly.
- Website DesignWebsites built for small screens and for neighborhood searches: tap to call, the nearest train stop, honest hours and a page for each cluster you serve.
- Content MarketingPages and articles written in the names Brooklyn customers use, on the weeks they need the answer, to feed search, Maps and assistants.
Around the County
Get in Touch
Ask for the Presence Audit
Share your site address, your Google listing and the neighborhoods you work in, and we will report what a customer in Brooklyn finds when they look you up. Call 610-825-4363 or email hello@getphound.com.